What is Druvi?

The concept of Druvi started from the idea that people can determine the success of their communities and their own satisfaction gaining money from what they like to do most. Druvi is the community where you can discover and share how to make of your career a source of energy with extraordinary results.
The site allows the users to interact through questions and answers, to request and share information, advice, guidance related to different choices or situations in their professional life.
It has been demonstrated that if someone tries to find a solution by oneself, it takes a lot more time to reach it than by doing this together with other people. Druvi aims to become an environment where each person will generate the solutions he/she needs from the others’ contribution, adding at the same time his/her own input for the others in order to transform the way we perceive the job and the career.

Approach

Immediately after having finished the project with Seedmoney, on Vlad Stan’s recommendation, we started to collaborate with Cristina Bleoju. The project was still just an idea, which we actually liked because we could thus embrace more names and visual identities. The concept was based on the idea of socialization, and Cristina told us that, through this project, she counted more on the process of sharing the information than on the information itself.

Naming

Brohouse had to solve two problems: one related to the name and afterwards that of the logo. Talking about a name for a new project generates usually a huge list of key-words. For this project, we found many words that could render the concept: road, life, way, development, talent, performance, activity, pleasure, happiness, goal, target, objective, call, ability, choice, decision, crossroads, labyrinth, unknown, crossing, prestige, profession, domain, work, satisfaction, fulfillment, inspiration, courage, abnegation, recognition, reward, search, report, responsibility, active, endeavor, preparation, vision, anticipation, dedication, consistency, job, employment, entrepreneur, business, experience, specialization, relaxing, ascension.

However, in our attempt to create the name, we were restrained by on thing. The name had to be new, simple, without words that had already resonance in people’s mind. In other words, we had to “give birth” to a new name which had to sound pleasantly as well. After a long series of notes, the names came up:

“Druvi” and “Tuka” were the only words that were “vibrating”. “Druvi” is an association of “drum” (road) and “viata” (life), and “Tuka” plays on the words “tu” (you) and “cariera” (career). Finally, our client decided on “Druvi” because it was the suited for his project.

Logo

Cristina told me that it had been a difficult decision for her to choose one of the directions that we proposed. The logo variants were numerous, but we will show just two of them.

This variant backs up the pun. As you have noticed, the graphical design is a combination of “D” and “V”, but the initials of the name are as well slightly put in light.

The Solution

The last variant is actually the solution that we’ve accepted. By this logo, Brohouse tried to suggest the “road”, the “journey” full of roundabouts of each mortal’s life, no matter the context. The spiral of life is ingenuously moulded on the initial “D”. The color, the font and especially the imagologic correspondent are in a perfect synergy. Cristina felt in love immediately with this proposition because it was in the style of what she wanted.

Testimonial