At the beginning of every week, Brohouse intends to break up a wrong myth about the logo.
Fifty years have already went by since the first international manifestations of the digital art appeared and in Romania still persists the confusion about this artistic form. The abundance of brands, of logos creates a mixture difficult to understand and perceive. In fact, the whole contemporary artistic field, the continuing increase of ambiguous terms and contexts go over the public’s head put in the impossibility to discern between art and design, logo and brand, concept and decoration, between simplicity, simple and simplistic, banner and brand, and why not, there are confusions about terms such as graphic design, advertising graphics, web design and publicity. The articles’ aim is not to clear up each and every term previously mentioned. Brohouse just wants to draw a closer attention to the logo, a central term in contemporary design.

From our experience up to now, we have met a series of wrong myths about the logo:
1. The logo is a Brand.
2. The execution is more valuable than the idea.
3. The logo can be created after the business has been launched.
4. Creating a logo saves the entire problem.
5. The logo is a simple thing to do

Why are we trying to break up these wrong myths about the logo? It’s simple. We are writing these articles for the future designers who will be the representatives of smaller or bigger companies, who will also come up against these problems, and professionalism will be weighed up depending on these aspects, as well as for the managers with direct or indirect responsibilities for their brands and image.
We aren’t writing these articles in order to make you develop your creativity, nor to become a designer. Obviously, there is nothing wrong with getting to learn to discover what a real logo is starting with these articles.