It could be very interesting to throw a look over the logos proposed by VSA Partners, the agency in charge of the identity of Obama’s electoral campaign. Just at the moment I saw the official logo of the campaign I wondered which were the other logos proposed and rejected. The rejected logos, although welldone, seem rather stale compared to the winning logo.

The chosen logo is undoubtedly the best of all and manages to present concisely the story that had to be told. Which is exactly what logo design implies: getting visibility, differentiation, loyalty…and in this case, votes.

The first 5 propositions:

The 3 finalist logos: