What is Impedio Learning?
ImpedioLearning is the first Romanian professional product of learning Excel based on a fast, efficient and easy method. The ImpedioLearning CD packet includes Excel video tutorials as well as files with exercises to reinforce the information acquired starting from the Beginner level to the Intermediate and Advanced ones. The method of learning is used daily by General Managers, Assistant Managers as well as other members of the leading staff in those companies. In order to learn Excel, all the user has to do is to follow the video tutorial, and to practise on the base of the Excel files. The concept of fast learning was applied internationally as well, in the USA and in the UK. The product is based on the Plug In & Play concept: once the user introduces the ImpedioLearning CD in the CD-ROM, he can already learn the Excel functionalities starting with changing the lines to advanced classifications, filtrations, etc.
Approach
We know Lucian Harhata from the VIP student organization, as well as from other events. Our collaboration began as a result of some discussions and meetings around the “importance and the visual impact of a product” and the role it plays in shaping up a perception. Lucian realized who important the “packing” is and appealed to Brohouse to handle with the visual identity of his product.
The Solution
The personality of the logo resides in the very way of rendering the concept of the service, that is in Plug In & Play. The idea of the logo was really representative for the product: video, tutorial and self-learning. Bringing to the foreground the middle and top management segment, the logo is appealing now and it conveys the idea of certitude and differentiation, in the same way as a “premium” product. The prevailing bright red was due to underline the passion and the desire, as ImpedioLearning aims particularly at those who are passionate and who want to attain perfection. Lucian felt in love on the spot with this proposition because it suits the style he wants.
Testimonial
Interesante si bine punctate ideile din proiectele voastre. Sunt foarte placut impresionat sa vad o munca cu rezultate frumoase. Cand admir lucrarile voastre ma gandesc in antiteza numai la “noul” brand de tara al Romaniei. Pacat ca mediocritatea ne conduce, insa ma bucur cand vad si sper in noi valori.
Va urez spor in continuare la munca baieti, si un portofoliu cat mai mare.
Multumim Eduard pentru cuvintele frumoase. Ne vom stradui in continuare sa facem aceeasi treaba de calitate.
Bafta si tie. Sa ai spor.
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[...] It had already been a collaboration project by ImpedioLearning, opportunity that we knew him better.We know Lucian Harhata from the VIP student organization, as [...]