Who is Bobby Voicu?
Bobby Voicu is one of the most dynamic people in the local online and one of the most well known bloggers and fallowed from Romania. He is attentive to what happens every time in the local online community and beyond that, he easily started to become an example for others. Bobby Voicu became a name, a brand in the Romanian online community. That’s why he wanted to bring a change to his blog, but at the same time he felt the he needs to have his own logo, which will represent him.

Approach
The collaboration began in mid-year of 2008. Thanks to Vladimir Oane (founder & CEO UberVU) we found out that Bobby was interested in creating a personal identity. The logo couldn’t be inserted immediately, because Bobby decided to come up with his new identity when the theme of his blog is ready (created by Buddha).

Solution
Bobby confessed to us that he wants a logo that expresses attitude, to be modern and to suggest communication. He enjoyed the solution found by us, because the solution expressed his expectations. We believe that the abstract style and the funny way, we resolved an essential problem of visibility. Bobby Voicu is an active voice in online community that resonate as an echo, a voice that comes out from the crowd, suggested by the “vibrations” of his own message. The logo was designed to create the perception of a nonconformist guy who writes direct and bold. The intense orange communicates determination, firmness and force.