What is Business Club?
Business Club is a community of young and passionate people that are fond of business and entrepreneurship, students who want to learn more about these fields and most important, students who want to apply what they’ve learned. The founders understood this need between students to develop specific skills and knowledge, to build their future career, communicating, sharing ideas and information with other young people interested and passionate about the same area. Each year, Business Club organizes three big projects with a great reputation in Romanian universities: Investment School, first school of investment in Romania, and two schools of entrepreneurship: Business School and Good to Go..

Approach
We met each other over a cup of coffee. Alexander Ghişe was fallowing BroHouse for some time because he had in plan to change the identity of Business Club. The discussion was a very nice and comfortable, because we know the NGO environment (Costin, 2 years member of Advice Students and Horia, 1 year and half member of Business Club). The collaboration was characterized by trust and open to communication. We are really happy for this collaboration, because Business Club needed a new identity.

Solution
The “business” concept is very difficult to add it in visual. We tried not to take a descriptive logo, so we chose an abstract logo. The concept must be based on a on an exceptional visual impact. For these capitalist heroes this is the ‘entrepreneurial flame’ of passion and creation, mostly responsible for success or failure of a business. You can’t also support such a tempo if you don’t have a “flame” for what you do. If you have in mind to create a business, take their example, turn on this flame that it will always give you energy and light.

Testimonial