Prezentation campaign
The national campaign “Messages for Black Sea ” was initiated and run pro-bono by 4 ACE-pr & publicity to support National Institute for Marine Research and Development “Grigore Antipa” (Constanta). The main objective of the project is collecting funds for “Grigore Antipa” Institute, providing specialized equipment for investigation and breeding of threatened species, equipment that would be required to repopulate the Black Sea. Nowadays there are just 5 of the 26 fish species of commercial significance that can still be exploited from the Black Sea, including threatened species like shark, big pony, dolphin, seal, etc.

The “Message for Black Sea” campaign will run on TV, print and online - thanks to the partnerships with Realitatea Catavencu Group, Agora Media, Green Report, eOK.ro. The campaign is being supported by major partners such as Greenpeace, Advice Students and ASLS, Animotion – production studio, Smart Dance, promotional products company Aesop, workshop Mix, Sorescu& Mateescu law firm, subasalt.ro, media monitoring agency – Media Image and BroHouse – creative studio.

Approach
Looking for an agency to take care of visual identity for its project, 4Ace didn’t hesitate to call us. You may not believe, but the proposal to create the whole visual identity and to support this national project came up when the BroHouse team was taking a holiday on the golden sandy beaches of the Black Sea Coast of Romania.
The impression left by the Romanian seaside, determined BroHouse team to get back in Bucharest even more eager to start working. Right after the first meeting with the 4Ace Agency, we found out that it’s necessarily a full visual identity for the campaign, which involves visual identity, image building (print collaterals) and web design.
The campaign “Messages for Black Sea” was a true challenge for both companies.
4Ace agency declared itself very satisfied with the results obtained by BroHouse.

Solution
Visual identity
BroHouse wanted to address an intelligent visual solution for this national project. The logo combines elements of flora and fauna from the Black Sea, maritime symbols, but also stylized images will make you thinking about the seaside holidays, right?  “The element of surprise” of the logo is actually the international symbol of peace; it’s as if it’s trying to militate against environmental disaster and chaos in the Black Sea. Even though we know that campaign is facing a real and very dramatic situation, we’ve tried to keep a note of optimism and positive change, choosing true life colors, pleasant and optimistic.

Image Building
The quality of proposals recommended by BroHouse determined 4 Ace Agency to incorporate in this campaign two posters: a more sober one, with a Black Sea picture, and another drawing, suggesting the idea that the Black Sea gradually tends to become a “fall” all narrow, due to pollution and overfishing. In other words this circle became increasingly narrow for flora and fauna that are “sentenced” to exist.

Web Design
The campaign website has a dual function: it’s facilitating access to a large amount of information about Black Sea issues and, perhaps most importantly, it offers visitors the opportunity to support this project. Accessing the website www.mesajepentrumare.ro you can buy various promotional items and all the funds that are obtained through this campaign will be turned into donations for the Institute.

The project takes place at this time. Here is the campaign TV spot “Message for Black Sea”:

Testimonials