A few words about the Contest Inspired 2009
Inspired is a national contest of ideas. The competition aims to identify, evaluate and launch the authentic values in several art areas: Graphic Design, Architecture, Photography, Dramaturgy, Accessories and Fashion. Inspired contest is already to the 3rd edition. The jury is composed of elite members from three areas, and besides then,  the winners for each section of 2008. Details can be found on page www.concurs-inspired.ro.
Approach
For me, Inspired contest represented a challenge from the early beginnings, and for Costin as well. That’s why we wanted to participate individual to face ourselves the difficulties of the project. Building an identity for a low cost airline is a unique theme, which I couldn’t have it until then. I have been working many identities for many projects, but none for an airline-company. My project  ranked 12th place, but the great joy came from Costin where he took the 5th place, with his project Aero Fly.
Until November 20 everyone had to delivered:
- Description / argument concept
- Name (competitors will propose a new name which is no longer used by a different airline)
- Logo (Type + symbol). Choice may be a combination of Type + symbol or just Type
- Branding plane
- Check-in house branding
- Branding & ticket envelope
- Poster template
- Key Visual
Solution
Before you start any work, you must have a name, obviously. Naming, in my opinion was the most difficult task in this project. Depending on it, you can go further and it offers directions in building a visual identity: simple, suggestive and creative. After many attempts I had the revelation of a name: Pioneero. The ambition to fly was one of the great aspirations for Romanian pioneers. The name refers to the best period of Romanian inventors, as Traian Vuia and Henri Coanda. They were “Icarus-s” of their generation, because for them their passion became their profession.
The logo concept starts from here, from the ambition and the triumph of each man to conquer the sky. The symbol of the logo is constructed in a minimalistic way, capturing the man exactly in the moment of his take-off. Logo radiates energy and it is not static. The logo has the ability to be easily remembered and used. Here are some insertions: