Approach
Here’s the long awaited project of the winner ‘Dream your logo‘. Gabriel Bercea is the one who convinced us that the project behind its story deserves an identity. He won this competition and we had to create the visual identity for its project from zero.
Immediately after the winner announcement we wanted to know the person ‘Gabriel Bercea’. We met over a cup of tea  where he made an introduction to the story of his startup: the difficulties, achievements and opportunities of his project. The collaboration was characterized by trust and openness to communication.

What is Kasardia?
Kasardia is an infrastructure service, which allows collaboration among diverse entities (people, companies, etc…) through file transfers. Kasardia offers support for diverse file transfer protocols, but also for the best knows cloud storage services such as Windows Azure or Amazon S3. Also the service offers the possibility of backing up your important data, version it or synchronize date among devices and storage entities.

Naming
When the work started, the project wasn’t “baptized” in any way, so we’ve tried to give a huge  attention to the name. We admit that naming gave us the biggest headaches, because after several discussions with Gabi we have concluded that we must create a unique name that is simple and easy to remember. Most of the suggestions that came up durring the naming procces were allready purchased, that’s way the process was running low.  After several attempts we got the name Kasardia, which provides all the ingredients of a good name.

Logo
The symbol of the logo  is constructed in a minimalst-abstract way. Gabi was interested in a logo that is very simple, elegant and sober. Being focused on the middle and top management segment, the logo proposed transmits now attractivity , certainly, differentiation, as a premium product. The dominance of blue was designed to emphasize the elegance and professionalism.

The success of “Kasardia” was a sport team, based on trust, many meetings and discussions. It has been a lot of work, but also a lot of fun. The photo captures the moment when we were doing the last small changes.
(left: Costin Oane, right: Gabriel Bercea)