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Costin Oane
Horia Oane
Emanuel Lainas
6 February 2010 / HORIA OANE
40 VOTES
The best story is the true story

A start-up’s short story ended, but a business fairytale has just begun
The visual and content transition of BroHouse from blog to site-blog came naturally after we had realized that we successfully passed the start-up milestone. A moment like this can’t be noted with an “x” in the calendar; it was all a process which ended after 2 years with a series of… definitions.  Doesn’t seem much? Nothing can be more important! It’s about defining our own set of values, our work-flow, sales channels, post-sales customer relations – finally, our BroHouse identity.  This may sound a cliché, but we wouldn’t have been here without the support of our friends and partners who were involved in this project. Thanks, Bros!

Visual 3B
This is how we can summarize what we call “Brand-new BroHouse Brand”. Beside the clear and intuitive visual design, our new site comes with some new elements that need to be emphasized:
Voting
. You can now vote for your favorite post. You might not post a comment, but the easiest way to let us a feedback, in case you like it, just click on the button placed at the end of every article. Secondly, your vote is helping us for counting correctly the most popular post.
Built-in chat box.
We’ve always been open to feed-back and suggestions. Not only that we kept this concept, but we’ve improved it: now you can contact any of our team members directly from the site.
History. Beliefs.
Creative process. So far we have been focusing our attention on telling the story behind each project we got involved in, but we overlook to share the BroHouse story.  Therefore, our new content strategy was focused on detailing the BroHouse history, our values, believes and creative process.


(left: Horia Oane, center: Emanuel Lainas, right: Costin Oane)

Further on we will let you discover any other news, by visiting the site.
Meanwhile, we’re going back to work.


Category: Interactive

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