What is StartSmart.ro?
StartSmart.ro is a Romanian web app designed to quickly and easily evaluate a business idea from the financial point of view. It addresses anyone with a business idea who want to create a quick and simple business plan and see if their idea is profitable.
How it works: based on a couple of types of inputs supplied by the user  (such as employees, monthly expenses, initial investment, expected sales, etc.) StartSmart.ro calculates several other expenses such as profit tax, payable VAT and other taxes, all in accordance with Romanian law and accounting standards, and gives the user the necessary reports that determine if the business is profitable or not.
StartSmart.ro is meant to be available in 2 versions, Light and Pro, with different levels of complexity and accuracy regarding data input and financial reports.

Solution
We insisted to focus very hard on the concept of “Smart” and less on the concept of “Start”. And we did that for various reasons. Firstly, we believe that the strength of the name is obviously the second word, and secondly, the “Smart” concept is more suitable for this type of business. The character is very expressive and it has a strong visual impact, designed to get attention to “Smart” concept using a giant brain.

StartSmart.ro logo is smart, funny, easy and optimistic. It has the advantage of being easily to remember and apply.

Testimonial