What is Cassol RO?
Cassol Ro is the stockist and dealer of Castrol Marine and BP Marine oil brands in Romania. We are able to provide full range of lubrication products to the marine industry, starting with the smallest fishing vessel to the fastest container vessel or offshore oil platform. Being an official partner of BP Marine and Castrol Marine, we are able to provide aside oil distribution, full lubrication consultancy and oil quality tests, in order to helping the customer to solve any lubrication issues.

Approach
Cassol Ro came to BroHouse to translate its core values into a remarkable visual identity. The company was facing a rather common situation: the business had grown very fast in terms of customers, leaving behind one of the most important elements  its brand identity.

Solution
Andrei Ruse was interested in a logo that is very simple, elegant and sober.  Being a company that offers an extensive range of lubricants services and fluids, the logo must communicate confidence, strength, and force.  The symbol is constructed in a minimalist-abstract way. Logo radiates energy and it is not static, the circular style suggesting movement, functionality and ability to reinvent with the passage of time. The dominance of red was designed to emphasize action, dynamism, energy, speed and vitality.
The logo has the ability to be easily remembered and used. Here are some insertions.

Testimonial