About ASJC
ASJC – Youthpress Romania is a professional NGO that brings together a community of young journalists and communicators. We offer personal development and networking opportunities. We develop contacts at an international level with the aim of helping the Romanian media system to get closer to the European standards. Therefore, we offer a network of journalists from all over Europe to our members and access to projects dedicated to the ones passionated by journalism and communication to Romanian youngsters.

Approach
We like this organization and all that they stand for. What impresses us most about them, is that they actually had the courage to take a step like this. The previous mark was almost embarrassing, so anything that replaces it would be an improvement. After few meetings, we decided to start a collaboration, that took place in a wonderful work together.

Solution
Before we started, we asked ourselves: “How we can find a way to simplify and bring out the concept of communication?“. So, we had introduced a generic apostrophe, witch is the concept of the logo and the point of ‘J’ as well (strongly associated with writing, journalism, communication) that leaves the impression of a person’s head, obviously in an abstract and minimalist way. We tried not to fall down into a trap of stereotypes of symbols with ‘pen’, ‘ink’ so and so forth and to come up with a clever and simple concept.
We are convinced that the apostrophe mark is one of the most relevant visual symbol for a journalism organization. The mark comes with the idea that “together” they will start an effective and accessible dialogue, that  makes so much sense with the ASJC’s activity. It actually has a voice now! It’s strong, memorable, refreshing and to the point.
The apostrophe mark  fits perfectly to the client and we are sure that it will hold up over time.

Print Materials
Branding materials are simple and convey strong conversation. Color palette works with the icons and target audience. 

Testimonial