What is Excelez?
Excelez is a big event dedicated to personal and professional development,  providing training sessions, coaching meetings and career counseling. It is an event where you can find valuable information to help you on your way to perform and discover your passion.

Approach
Working with Adelina Badea & Team began a year ago, when she took care of  How To Web. I may consider this collaboration in this project, a kind of follow-up work started in November last year. After several discussions and meetings, we decided to help them to build a strong concept and some promotional materials that are meant to communicate in the same manner with the brand identity.

Logo Identity
We undertook a very detailed customer journey exploration to understand all the opportunities, that would help us to build a successful identity. We needed to build some elements strongly associated with the event to make it easily recognizable and also to reflect the enormous passion and dedication. The three graphics elements (stars) leave the impression of brightness fluctuations. In literature, the star is seen as ‘an elected place’, precious and also a land of desire. After we found out the concept, we simplified the symbols for a more modern and premium look. This identity comes with a valuable style, in specially with elegance and charm. It is a logo that sets aspirations and builds an emotional connection for its audience. In other words, BroHouse turned Excelez into the driver of a great image event, not just another way of packaging it.

Business cards
Our starting point was, obviously, the logo; using information provided by the identity, we created a very elegant business card. For each pearson of the team, we created a new colour to emphasize the personality and the uniqueness. The business cards design for Excelez appeared on Creattica. Thank you Excelez for being such an inspiring client!

Badges

Rollup. Poster
We wanted to create something clear and most certainly stand out from the crowd. The result was more than we thought: not only eye catching work, but really effective and for sure sparks your interest and curiosity – which was exactly what we wanted. Obviously every material is based on the concept of the identity. BroHouse created a belief and messaging system for Excelez to drive a strong perception and behavior. Now the brand identity communicates and shares some signals vision, dialogue, and a promising future for partners and clients.

We bring you some pictures from the event.

Flyers

T-shirt
T-shirts played a big part in the event.

Excelez Testimonials Design
BroHouse customized the profile of each testimonial received from speaker-guests from the event.

Banners

Bro
The success of Excelez was a sport team, based on trust, many meetings and discussions. It has been a lot of work, but also a lot of fun. The photo captures the moment when we were at Intercontinental Hotel, in the first day of Excelez.
We hope they are inspiring to you as Excelez was to us. As always, thanks for reading!
(right: Horia Oane, left: Costin Oane)

Testimonial