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Costin Oane
Horia Oane
Emanuel Lainas
9 June 2011 / HORIA OANE
14 VOTES
Video Preview

What is Video Preview?
Video Preview helps you to create a more comprehensive idea about a product before buying it. The videos uploaded on videopreview.ro do not promote a particular brand and do not focus on a product review, it just helps you with short videos to get a better idea about a particular product.
Video Preview is focused mostly on products that are purchased online and less available in stores. Basically, they permanently monotorised what is required and what products are most wanted and in short time Video Preview comes out with very short video previews of these products.

Solution
The Video Preview’s identity needs to show something from the video industry. We wanted to be relevant and very easy to recognize and apply on materials.
First, we prioritized the client’s needs and after that, we started to identify the mark that people may associate with Video Preview’s brand. The concept that we built, doesn’t express especially creativity, but it really translates the point of client’s brief. It’s something that fits right and it defines exactly the function of a video. And that is the “play” symbol. No matter the country, the “play” button transcends culture and geographies. It’s easily associated with video and everything connected with it.
BroHouse created a meaningful identity that conveys Video Preview’s mission and values.  Now, the new identity become a powerful visual that stands out over the competition.

Testimonial


Category: Identity
Irina June 13th, 2011 at 1:09 pm

Ce client norocos :)
Genial ales fontul!
Super prezentare pentru carti de vizita!

Webjohn01 June 15th, 2011 at 9:58 am

Hello Bro!

It was very impressive job, you know you are one of my favorite creative studios because you deliver excellent designs and it really inspires me to create my own.

Keep up the good job.

More thanks!

COSTIN OANE June 15th, 2011 at 11:03 am

@webjohn01: Thanks bro. We will do our best to keep up the best work. Stay close.

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