What is Spic&Bob?
Spic&Bob is a special place. Some people come here to eat some good cookies or to leave the thoughts behind them. You will find sensational and delicious cookies. Others come for an incredible coffee. So, if you want to discover Spic&Bob, you should start from here.

Logo
It is very important to find the voice of your bakery. Just like baking bread, our process includes a huge research and design explorations. This new identity truly emphasizes that the branding we’ve built is recognizable in the most simplest form. It is very organic, fresh, simple, elegant and tangible. BroHouse conveys two messages inside the identity: Bakery and Cafe. The dot of the “i” tends to demonstrate the ear, and the “o” tries to emphasize the coffee bean. Our execution brings both concepts together into “one-piece”. This is a simple and effective solution.
Now, the identity is attractive and it makes so much sense. Spic&Bob has reached the next level of corporate elegance, thinking that the brand identity and illustrations are great enough to be recognizable by lettering alone with no accompanying  symbol to identify it.

Print
Besides brand identity, it was such a really nice and necessary exercise for us to create a substantial brand full imagine. The illustration stands up so well. We enjoy working this variety of packaging and different illustrations. Only after printing executions, we were surprised to see how nice we jumped to the next level in the branding development. For BroHouse, Spic&Bob was such a smart play. We have been brought value in the most simplest form.
With all these printing images, BroHouse creates a bakery shop who doesn’t look like other bakery printings. Spic&Bob stands out now from the bakery down the street.

Web