Spic&Bob is a special place. Some people come here to eat some good cookies or to leave the thoughts behind them. You will find sensational and delicious cookies. Others come for an incredible coffee. So, if you want to discover Spic&Bob, you should start from here.
Logo
It is very important to find the voice of your bakery. Just like baking bread, our process includes a huge research and design explorations. This new identity truly emphasizes that the branding we’ve built is recognizable in the most simplest form. It is very organic, fresh, simple, elegant and tangible. BroHouse conveys two messages inside the identity: Bakery and Cafe. The dot of the “i” tends to demonstrate the ear, and the “o” tries to emphasize the coffee bean. Our execution brings both concepts together into “one-piece”. This is a simple and effective solution.
Now, the identity is attractive and it makes so much sense. Spic&Bob has reached the next level of corporate elegance, thinking that the brand identity and illustrations are great enough to be recognizable by lettering alone with no accompanying symbol to identify it.
Print
Besides brand identity, it was such a really nice and necessary exercise for us to create a substantial brand full imagine. The illustration stands up so well. We enjoy working this variety of packaging and different illustrations. Only after printing executions, we were surprised to see how nice we jumped to the next level in the branding development. For BroHouse, Spic&Bob was such a smart play. We have been brought value in the most simplest form.
With all these printing images, BroHouse creates a bakery shop who doesn’t look like other bakery printings. Spic&Bob stands out now from the bakery down the street.
Web
Private Future Consulting is a private owned company operating on the Romanian management consulting market. What distinguishes Private Future Consulting, in a market so competitive as this one, is the company’s performance oriented profile and the ability of its consultants to overcome the expertise barrier through vision and perseverance. The Private Future Future Consulting’s area of expertise covers most of the business sectors on the Romanian market: Production, Retail, IT, FMCG, Banking.
Future Private Consulting supports companies in finding a new business strategy to help them meet the new requirements of efficiency, competitiveness, agility and long-term growth. Besides that, Private Future Consulting supports companies wishing to access various sources of European funding, from identifying the most advantageous financing program, to sustaining post-funding management.
The financial solutions offered by Private Future Consulting are based on industry expertise and focus on business performance.
Solutions
Logo
First step was to provide a unique, powerful, and relevant brand identity, that can be easily delivered on each print or web materials. And BroHouse has done a consistent brand imagine for Private Future Consulting. It’s the strategic combination of the two – rigor and creativity in the service of business growth.
The identity is a combination of two concepts: a Circle and a Square. The Circle expresses the idea of a whole wide world and getting out from the point where you were before. Besides that, Circle represents freedom, individual choice and a positive lifestyle. The intersection of the Circle with the Square means that business has also rigorosity. Our execution brings both concepts together into “one-piece”.
Overall, the identity expresses a corporate vision, sets you apart from competitors, and is a lasting, memorable, and compelling signpost for customers, employees, and shareholders.
Print
Once we finished with the logo identity, we built a detailed plan to apply on printing materials. So, BroHouse tried to convey the message, and the design concept on print. For us, it was such a really nice and necessary exercise to create a substantial design for business cards, folders, brochures, etc. We got that ‘wow’ expression and the materials look incredibly nice.
Web
Video Preview helps you to create a more comprehensive idea about a product before buying it. The videos uploaded on videopreview.ro do not promote a particular brand and do not focus on a product review, it just helps you with short videos to get a better idea about a particular product.
Video Preview is focused mostly on products that are purchased online and less available in stores. Basically, they permanently monotorised what is required and what products are most wanted and in short time Video Preview comes out with very short video previews of these products.
Solution
The Video Preview’s identity needs to show something from the video industry. We wanted to be relevant and very easy to recognize and apply on materials.
First, we prioritized the client’s needs and after that, we started to identify the mark that people may associate with Video Preview’s brand. The concept that we built, doesn’t express especially creativity, but it really translates the point of client’s brief. It’s something that fits right and it defines exactly the function of a video. And that is the “play” symbol. No matter the country, the “play” button transcends culture and geographies. It’s easily associated with video and everything connected with it.
BroHouse created a meaningful identity that conveys Video Preview’s mission and values. Now, the new identity become a powerful visual that stands out over the competition.
Testimonial
Excelez is a big event dedicated to personal and professional development, providing training sessions, coaching meetings and career counseling. It is an event where you can find valuable information to help you on your way to perform and discover your passion.
Approach
Working with Adelina Badea & Team began a year ago, when she took care of How To Web. I may consider this collaboration in this project, a kind of follow-up work started in November last year. After several discussions and meetings, we decided to help them to build a strong concept and some promotional materials that are meant to communicate in the same manner with the brand identity.
Logo Identity
We undertook a very detailed customer journey exploration to understand all the opportunities, that would help us to build a successful identity. We needed to build some elements strongly associated with the event to make it easily recognizable and also to reflect the enormous passion and dedication. The three graphics elements (stars) leave the impression of brightness fluctuations. In literature, the star is seen as ‘an elected place’, precious and also a land of desire. After we found out the concept, we simplified the symbols for a more modern and premium look. This identity comes with a valuable style, in specially with elegance and charm. It is a logo that sets aspirations and builds an emotional connection for its audience. In other words, BroHouse turned Excelez into the driver of a great image event, not just another way of packaging it.
Business cards
Our starting point was, obviously, the logo; using information provided by the identity, we created a very elegant business card. For each pearson of the team, we created a new colour to emphasize the personality and the uniqueness. The business cards design for Excelez appeared on Creattica. Thank you Excelez for being such an inspiring client!
Badges
Rollup. Poster
We wanted to create something clear and most certainly stand out from the crowd. The result was more than we thought: not only eye catching work, but really effective and for sure sparks your interest and curiosity – which was exactly what we wanted. Obviously every material is based on the concept of the identity. BroHouse created a belief and messaging system for Excelez to drive a strong perception and behavior. Now the brand identity communicates and shares some signals vision, dialogue, and a promising future for partners and clients.
We bring you some pictures from the event.
Flyers
T-shirt
T-shirts played a big part in the event.
Excelez Testimonials Design
BroHouse customized the profile of each testimonial received from speaker-guests from the event. 
Banners
Bro
The success of Excelez was a sport team, based on trust, many meetings and discussions. It has been a lot of work, but also a lot of fun. The photo captures the moment when we were at Intercontinental Hotel, in the first day of Excelez.
We hope they are inspiring to you as Excelez was to us. As always, thanks for reading!
(right: Horia Oane, left: Costin Oane)
Testimonial
ASJC – Youthpress Romania is a professional NGO that brings together a community of young journalists and communicators. We offer personal development and networking opportunities. We develop contacts at an international level with the aim of helping the Romanian media system to get closer to the European standards. Therefore, we offer a network of journalists from all over Europe to our members and access to projects dedicated to the ones passionated by journalism and communication to Romanian youngsters.
Approach
We like this organization and all that they stand for. What impresses us most about them, is that they actually had the courage to take a step like this. The previous mark was almost embarrassing, so anything that replaces it would be an improvement. After few meetings, we decided to start a collaboration, that took place in a wonderful work together.
Solution
Before we started, we asked ourselves: “How we can find a way to simplify and bring out the concept of communication?“. So, we had introduced a generic apostrophe, witch is the concept of the logo and the point of ‘J’ as well (strongly associated with writing, journalism, communication) that leaves the impression of a person’s head, obviously in an abstract and minimalist way. We tried not to fall down into a trap of stereotypes of symbols with ‘pen’, ‘ink’ so and so forth and to come up with a clever and simple concept.
We are convinced that the apostrophe mark is one of the most relevant visual symbol for a journalism organization. The mark comes with the idea that “together” they will start an effective and accessible dialogue, that makes so much sense with the ASJC’s activity. It actually has a voice now! It’s strong, memorable, refreshing and to the point.
The apostrophe mark fits perfectly to the client and we are sure that it will hold up over time.
Print Materials
Branding materials are simple and convey strong conversation. Color palette works with the icons and target audience. 
Testimonial
Braila Info is a guide of urban attitude, which aims to promote any kind of information about the city of Braila. Braila Info promotes any business or legal entity in the city or county, regardless of its field of activity: artistic, commercial, governmental, educational or tourism.
BrailaInfo was born from the idea that ordinary people do not longer have time to be interested in media or directly from the source about the events in the town. This platform gives you the opportunity to receive a periodical information: newsletter or directly through the site.
Identity
The ‘B’ design will become an icon for Braila Info, synonymous with the modern, vibrant, cool city Braila is today and will continue to be in the future. “B” icon is full of possibilities and is able to be incorporate in many various print materials. There is an interesting structural illusion in the brandmark that doesn’t allow to think on a single interpretation. The style is a cubic one suggesting movement, functionality and ability to reinvent with the passage of time.
The new identity will deliver more impact and will reduce confusion. It will build greater long term identification and align with best practice around the country.
Logo proposed deliver spirit of a modern city. It’s simply and beautiful. It’s also so refreshing and vibrant.
Business cards
Everyone loves to share his new image, because your company gets its own voice. It a pleasure to set them free. That is a business card.
Web design
Our starting point was, obviously, the logo; using information provided by the identity, we created a very elegant website that is engaging and easy to use. The BrailaInfo website has a super-clean design style that really lets the content stand out.
The elements used in this design maintain the same brand architecture, including the colors, the sections and typography and all the others vital elements.
Labirint Media is a company based in Bucharest specialized in video production, multimedia and web video for the Romanian and European market. Established in 2008, the company has a high performance devices for video production and postproduction.
Their goal is to help you to communicate more effectively, more impressive, providing you marketing and business intelligent tools that can help your business to become a winner. They strongly believe that “working together will help clients to discover new powerful ways to communicate to their target, making them more aware, influencing and motivating them to change their own perception”
Approach
Our disscutions with Sorin Manastireanu over a possible collaboration begun in 2010. In all this time we started a great friendship . In 2011 we met again and this time Sorin was more convinced about a new change. The company was facing a rather common situation: the business had grown very fast in terms of projects and customers, leaving behind one of the most important elements – its brand identity. How we did it? We invitate you to find it out by yourself.
Solution
When the work started, we’ve tried to give a huge attention to the name, that provided us the main concept. As you can see, we came up with a graphic solution that supports the concept. The symbol is a kind of fingerprint, where the labyrinth makes the ridges of skin. It’s exactly when you roll your ink-covered finger tip on a piece of clean white paper. The dominance of red was designed to emphasize the elegance and professionalism, and also to underline the passion and the desire. Labirint Media is all set to emerge with a new identity.
The symbol is very expressive and has a strong visual impact, meant to draw your attention. This logo came out with a beautiful slogan:”We are the right direction”.
Print collaterals The logo has the advantage of being easily remembered and applied. Here’s how we did it.
Mail signature
This solution, was to design a professional and a powerful corporate signature, that provides the business contact of the company.
Testimonial
FDI Top Consult is a full service company for investors willing to develop their business in Romania. Composed of a very experienced team in financing Romanian and foreign companies, already serving corporations all over Europe (8 countries), FDI Top Consult is willing to expand its existing portfolio all over the world.
The main added value of our services is integration: top independent service suppliers acting as a whole under the same management. We create projects that will develop Romania and will ensure a fair and sustainable capital gain for the investor, taking into account the specific risks and opportunities that Romania offers.
Approach
In 2010 BroHouse delivered to Lucian Croitoru a visual identity and an original personality for his new project “Start Smart“. Beyond this we built a great collaboration and friendship. He enjoyed so much the results of our job, that’s why he couldn’t bring himself do not recommend us.
So we decided to offer him a strong identity and the other design print collaterals for FDI Top Consult.
Identity
Our creativity mission was to create something that keeps everything visually pleasing, organized and readable. When we first started the logo design, we asked ourselves: “what is the symbol that can be also intuitive, inspired and minimalistic, as well? We said “an open box“. The “box” is the concept behind FDI Top Consult and expresses exactly the field of financing and the other services that help you to gain sustainable capital for investors.
We tried to build a simple and minimalistic element, until the design won’t stop working the way it should. In fact, the challenge was to balance their personal brands with the corporate brand. Here’s how we did it.
The true test of a brand is no longer in the logo, but in the overall visual system and applications:
Business cards
Everyone loves to share his new image, because your company gets his own voice. It a pleasure to set them free. That is a business card.
Before start working, we asked ourselves how many brands can we recognize after they have been shared in a simple meeting? This the reason why the elements used in this design maintain the same brand architecture, including the colors, the sections and typography and all the others vital elements.
File Folder
Is probably one of the most well-known print material used for the event.
Mail signature
This solution, was to design a professional and a powerful corporate signature, that provides business contact of the company.
Testimonial
Cassol Ro is the stockist and dealer of Castrol Marine and BP Marine oil brands in Romania. We are able to provide full range of lubrication products to the marine industry, starting with the smallest fishing vessel to the fastest container vessel or offshore oil platform. Being an official partner of BP Marine and Castrol Marine, we are able to provide aside oil distribution, full lubrication consultancy and oil quality tests, in order to helping the customer to solve any lubrication issues.
Approach
Cassol Ro came to BroHouse to translate its core values into a remarkable visual identity. The company was facing a rather common situation: the business had grown very fast in terms of customers, leaving behind one of the most important elements its brand identity.
Solution
Andrei Ruse was interested in a logo that is very simple, elegant and sober. Being a company that offers an extensive range of lubricants services and fluids, the logo must communicate confidence, strength, and force. The symbol is constructed in a minimalist-abstract way. Logo radiates energy and it is not static, the circular style suggesting movement, functionality and ability to reinvent with the passage of time. The dominance of red was designed to emphasize action, dynamism, energy, speed and vitality.
The logo has the ability to be easily remembered and used. Here are some insertions.
Testimonial
StartSmart.ro is a Romanian web app designed to quickly and easily evaluate a business idea from the financial point of view. It addresses anyone with a business idea who want to create a quick and simple business plan and see if their idea is profitable.
How it works: based on a couple of types of inputs supplied by the user (such as employees, monthly expenses, initial investment, expected sales, etc.) StartSmart.ro calculates several other expenses such as profit tax, payable VAT and other taxes, all in accordance with Romanian law and accounting standards, and gives the user the necessary reports that determine if the business is profitable or not.
StartSmart.ro is meant to be available in 2 versions, Light and Pro, with different levels of complexity and accuracy regarding data input and financial reports.
Solution
We insisted to focus very hard on the concept of “Smart” and less on the concept of “Start”. And we did that for various reasons. Firstly, we believe that the strength of the name is obviously the second word, and secondly, the “Smart” concept is more suitable for this type of business. The character is very expressive and it has a strong visual impact, designed to get attention to “Smart” concept using a giant brain.
StartSmart.ro logo is smart, funny, easy and optimistic. It has the advantage of being easily to remember and apply.
Testimonial
