In the February number of CAREERS Magazine, Horia Oane (cofounder- BroHouse) speaks about the beginnings of his entrepreneurship and the obstacles that he had passed. He also explains how he set up his branding studio BroHouse in Bucharest and what strongly motivated him to succeed and to take the decision to launch in the advertising industry. He also offers a few tips that should fallow every antreprenor who has a business.
I hope that I have provided you an small reason to read the article. Feel free to leave a any comments below with your questions or suggestions. The whole article is written in Romanian.
]]>First, Costin is taking a trip back in time, to what inspired him to become a designer and how he decided to start his own company, along with his brother, Horia. Also, he doesn’t live aside the steps he had to take to get him where he is today. Basically, his answer to the questions above is easy: aim high and work hard!
Thank you Alexandra Bideaua and congratulations for the interview. Enjoy the article!
PS: The whole interview is written in Romanian.
The combination of new business idea with a strong visual identity has become a “must-have”, very well understood, especially by the young generation of entrepreneurs. From all the types of business, start-ups have the greatest need for communication, but their lack of experience determined them to have a wrong and confuse dialogue between their business and audience.
I’m sure there are more other identities problems faced by business owners to bust and we’ll try to find some more to tell you, maybe in fallow-up article. Meanwhile I invite you to read the full article and feel free to leave a comment below with your questions or suggestions. Unfortunately, the whole article is written in Romanian.
In the interview, Costin says very honestly something about how we perceive entrepreneurship with BroHouse experience, what is the entrepreneurial stake, about the role of communication and ways of spreading the business image.
We hope you like it. Thank you Andra Zaharia and congratulations for the article.
We hope that we will get a lot of positive response on this new card, and people will keep it in their wallets instead of throwing it away. Some might say: mission accomplished.
Where we belong
Creattica is a gallery of great design and inspirational imagery. BroHouse business cards has been accepted into the Creattica Gallery. We hope that our work can help making Creattica into a fantastic resource for one and all.
PS: The previous business cards had an enormous success. BroHouse’s business cards are on the list of the most creative designs for business cards, along with 40 other highly successful business cards,the list made by DesignrFix site. Moreover there previous cards are also located next to the most beautiful cards on Creattica site.
The business cards upgrade
The previous business cards
The visual and content transition of BroHouse from blog to site-blog came naturally after we had realized that we successfully passed the start-up milestone. A moment like this can’t be noted with an “x” in the calendar; it was all a process which ended after 2 years with a series of… definitions. Doesn’t seem much? Nothing can be more important! It’s about defining our own set of values, our work-flow, sales channels, post-sales customer relations – finally, our BroHouse identity. This may sound a cliché, but we wouldn’t have been here without the support of our friends and partners who were involved in this project. Thanks, Bros!
Visual 3B
This is how we can summarize what we call “Brand-new BroHouse Brand”. Beside the clear and intuitive visual design, our new site comes with some new elements that need to be emphasized:
Voting. You can now vote for your favorite post. You might not post a comment, but the easiest way to let us a feedback, in case you like it, just click on the button placed at the end of every article. Secondly, your vote is helping us for counting correctly the most popular post.
Built-in chat box. We’ve always been open to feed-back and suggestions. Not only that we kept this concept, but we’ve improved it: now you can contact any of our team members directly from the site.
History. Beliefs. Creative process. So far we have been focusing our attention on telling the story behind each project we got involved in, but we overlook to share the BroHouse story. Therefore, our new content strategy was focused on detailing the BroHouse history, our values, believes and creative process.
(left: Horia Oane, center: Emanuel Lainas, right: Costin Oane)
Further on we will let you discover any other news, by visiting the site.
Meanwhile, we’re going back to work.
Something we should have said a long time ago, but better late than never. BroHouse soon realized that it is time to grow the team with a ‘web daddy “, in a context where is a general depression, and traffic and site performance are important as a well done identity.
It’s about Emanuel Lainas (mostly known as “Manu”), a super cool guy who worked at Metromind and uberVU. He will be in charge of Web Development and everything in between, but also to other development focused projects. We realized that besides creativity and efficient solutions, the real success of an identity is the way it is implemented on different print materials, and of course including web. We can say that Emanuel joined BroHouse since the beginning of 2009, and he won’t be the first or the last member in our BroHouse team.
BroHouse promises a nice surprise in early 2010 and this is supposed to be a new BroHouse image.
Welcome Manu in our brotherhood!
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We should congratulate all of you who participated in this competition. BroHouse is delighted to announce the long awaited winner. At this competition we had the chance to discover blogs and interesting projects.
It has been very difficult to pick up one story, because there were many stories that we liked. To be fair and transparent as possible choosing the lucky winner we have formed a hard jury of 8 people with great experience in antrepenoriat and very present in online.
The jury of “Dream your Logo” consists of:
Vlad Stan – Online Entrepreneur, Angel Investor and co-founder Seed Money
Vlad Nedelcu – Antreprenor and co-founder Arka Nuova
Raluca Georgescu – Business Director Navidoo
Octav Druță - Co-fondator Trigwee
Alexe Alexandru – Manager 360 Design
Radu Spineanu – Manager 2 Parale
Cristina Alexandru – Project Manager Startups.ro
Valeriu Bosneaga – Founder DesignsFlash
The jury gave marks to all projects that entered in this competition and to find the winner we took the score for each project entered. The winner who received the highest score and who convinced the jury that deserves the first place is Gabriel Bercea – Startup de Poveste
Other stories that were very close to winning today:
The second place goes to - Miruna Neaga – Mărgele cu dragoste and Katja- Logo pentru Katja
The third place – Rockul info – Muzica are nevoie de o imagine
Gabriel Bercea is asked to send us an email with contact details so we can start knowing each other and getting to work for his project as soon as possible. At Contact section you find emails, phone numbers and skype.
We thank to all participants and congratulate the winner!
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We have always appreciated the design of a business card, firstly because it’s about you and then the company that are working for. Some people remain unique even from the moment you get a chance to know them, for the simple reason that you noticed the business card.
It is a proof that our work is seen and appreciated, even abroad. We advise you not to underestimate the power of business cards.
We are pleasantly surprised to see how popular could get this initiatives, only because of you. We have to admit that the posts and all the comments received from you on blog or by email impressed us with both the quality and volume.
Thank you.
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